The Ames brand is built on a reputation of core values, performance, and strong relationships with our clients. That means our brand is 100 percent dependent on the people who work at Ames. Our owners have often said, “Our people are our greatest asset”—and they are right. Without our dedicated people, Ames just wouldn’t exist.
Our brand campaign for 2023 is “Powered by People.” This slogan supports the Ames tagline by naming the “Who” in “Instilling True Confidence. Delivering Success.” Who instills true confidence and delivers success? Our people.
The body copy of the current ad series connects the dots even more directly.
“Ames Construction is powered by the hardest working people in the heavy civil and industrial construction industry. Working together, we do what we say we will do, facing down obstacles with persistence and turning visions into reality. When Ames builds, you succeed.”
So when you see “Powered by People” on a truck, ad, or screen, know that we are talking about you. You power Ames, and we thank you for all that you do!